Experience
10 years of experience across a multibillion dollar brand and a record breaking/award winning startup.
Go to market skillset across multiple industries
I've been working in B2B for almost ten years and have brought that skillset to a mix of large "web2" and web3 businesses.
Problem solver
Projects don't always go as planned. I have a knack for getting to the solution, fast, when developing a campaign, telling a story or building a digital marketing program.
Web3 builder
I'm actively working a variety of projects in the web3 space and am active member in Club Crypto Packaged Goods, a group of innovators, investors, founders and builders in web3.
Global mindset
Technology needs to be accessible. In leading marketing strategies and campaigns in Mexico, EMEA and APAC, I've always kept this at the forefront of what I do.
User Research
I was raised to always ask "What's next?" when you finish a job, and that's what I bring every day to my work.
Customer journey obsessed
If you're not putting your customer first, you're doing something wrong.
Connector and leader
You're only as strong as the people around you, and I always put my colleagues first when working with any company.
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Bitski
Bitski is a web3/blockchain wallet platform, reporting directly to the CEO. Bitski is funded by Andreessen Horowitz (a16z), Kindred Ventures, animoca brands, SV Angel, and more.
Vice President of Marketing
- Bitski is a web3/blockchain wallet platform, reporting directly to the CEO. Bitski is funded by Andreessen Horowitz (a16z), Kindred Ventures, animoca brands, SV Angel, and more.I’m currently building CPG Consulting, an agency focused on helping web2 brands navigate web3.
- Increased Bitski wallet signups by 437% through marketing initiatives.
- Developed Bitski's approach to product marketing, growth and communications.
- Shipped a new iOS wallet with 70% weekly retention for engaged users.
- Developed and launched Bitski’s partnerships and business development function, building out partnerships with Polygon, Ledger, PROOF (Moonbirds) and more.
Hyperion Marketing, LLC
Hyperion Marketing is a consultancy supporting both web3, B2B and consumer brands with marketing strategy.
Founder/Owner
- Developing go-to-market strategies for brands.
- Creating strategy and execution plans for brands to dial-up demand generation efforts.
- Being a thought partner for brands as they enter the space of web3.
- Clients have included Balancer Grants, Crypto Packaged Goods, SlikSafe, Higharc and River City Logistics.
Crypto Packaged Goods Consulting
CPG Consulting is a decentralized agency focused on helping some of the largest web2 brands in the world navigate web3.
Agency Lead
- I’m currently building CPG Consulting, an agency focused on helping web2 brands navigate web3.
- CPG Consulting is an application of the human capital, collective knowledge and shared experience of the Club Crypto Packaged Goods and/POP communities on behalf of world class brands.
- This community includes experts in: NFTs, web3 marketing, community management, decentralized app design and development, token strategy and more.
- I work closely with our professional services partner, Common Thread Collective, a world-class eCommerce and growth agency.
- We onboard your staff to crypto, NFTs, and web3 through hands-on workshops providing tools, best practices, and answers to all things crypto.
- We also host guided sessions with executives to ideate points of entry for your brand, and how to avoid painful missteps.
Bright Machines
Robotics and software company founded in May 2018 with a $179 million Series A.
Director of Marketing
- First digital marketing employee at company.
- Co-led marketing partnership with Nasdaq during a prospective SPAC merger, which valued the company at a post-transaction equity value of $1.6B.
- Developed digital marketing playbook for going public via a SPAC on the Nasdaq exchange.
- Led go to market campaigns that drove $7M+ in closed revenue and over $30M in overall opportunities.
- Optimized campaigns which led to a 22% decrease in cost-per-lead.
- Directly manage 75% of Bright Machines’ marketing budget.
- Developed inbound/outbound digital marketing strategy
- Co-led three website redesigns, resulting in an increase of time on page by 100%.
Senior Marketing Manager, Digital Marketing and Demand Generation
- Hired to build Bright Machines first digital marketing demand generation program.
- Built marketing lead generation at top of the funnel.
- Generated leads that resulted in $12M+ of potential opportunities for Bright Machines in the first 12 months.
- Developed and executive product first product-marketing videos for Bright Machines software-offering.
- Led demand generation and outbound campaigns for Bright Machines presence at the largest electronics conference in Europe, productronica.
- Led media briefings with 8+ German journalists on behalf of Bright Machines.
- Developed inbound/outbound digital marketing strategy
Autodesk
Autodesk is a global leader in design and make technology, with a market cap of $45 billion.
Global Social Media and Audience Growth Marketing
- Led a team of 3 social media marketers who focused global social media strategy for Autodesk.
- Collaborated with the Autodesk construction marketing team to drive 70% higher conversion rates.
- Developed full-funnel marketing initiatives for Redshift, Autodesk’s award winning thought leadership platform.
- Spearheaded best practices and vendor management with key partners: LinkedIn, Facebook, YouTube, Twitter, reddit.
United Kingdom Country Communications Manager
- Relocated to London to lead Autodesk’s United Kingdom communications program for six months.
- Drove 113 strategic media hits in The Times, Forbes, CNBC, Sky News Swipe, BBC, The Guardian, Huffington Post, Metro, The Evening Standard, Raconteur. This resulted in increased thought leadership in the region.
- Led media briefings with Autodesk customers and media across the U.K, Germany and Italy which resulted in multiple articles across CNBC, The Times and others in multiple regions.
Global Social Media Strategist
- Drove the first 15,000 paid social-driven downloads for Fusion 360, a new product in the manufacturing segment at Autodesk• Built Autodesk’s Instagram strategy from the ground up, growing their initial 100,000+ followers.
- Built first social news program, resulting in Bloomberg Businessweek coverage.
- Wrote and curated over 30 BuzzFeed articles for Autodesk and managed the BuzzFeed partnership.
- Evolved Autodesk’s approach to social media through supporting company-wide training and enablement that reached over 1,500 Autodesk employees.
The OutCast Agency
An integrated marketing agency that works with some of the top brands in the world.
Public Relations and Social/Digital Associate
- Supported Public Relations & Social Media Marketing Strategies for Andreesen Horowitz. Clients included TurboTax and Box.
- Represented The OutCast Agency at the Public Relations Society of America Silicon Valley chapter.
- Provided agency-wide training on the latest digital strategies being used in the White House.
Education
B.S., B.A., Marketing & International Business
Masters of Business Administration (MBA)
